A Framework For Marketing Management Pdf Download

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Read online a-framework-for-marketing-management , this book written by Philip Kotler and published by in PDF, Docs format also available in epub,mobi format Author: Philip Kotler
Publisher:
ISBN: 9780131452589
Size: 60.43 MB
Format: PDF

A Framework For Marketing Management

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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